Social Media and Political Marketing

How can social media help a politician?
What are the different political goals, where social media play a pivotal role?
To summarize there is one goal where social media can give real advantage to a politician, and that is “to mobilize the voters”.
Now the next question would be, how?
Social media can help a party to inform, involve, connect and mobilize (IICM) all the voters.
How do we do this?
We do this by creating groups, community on them. and use social networking applications to gain advantage. Also most of the social media comes with API, where a party can create an application based on its need.
sample applications which can be used are

• Groups,
• Events,
• Marketplace,
• Circle of friends,
• Calender,
• Sticky,
• Super wall,
• News Feed,
• News,
• Mobile plugin apps.

The trick is, who understand the social media and who can leverages the power of communication.

mail me for more understanding.

Other similer articles.

LkAdvani and Obama.

LkAdvani.in

LkAdvani vs BObama

Both of them are Challengers.

Both of them started early on internet political campaign.

Both of them believe in technology and politics.

Obama is on the top, will Advani make it to the top?

Online Political campaign helped Obama a lot. will it help Advani?

Lets find the answers by comparing their sites.

The web site says a lot for Obama (Barackobama.com). The colors all used to perfection. The blue color represents wisdom, trust, loyalty and dedication.

Green (lkadvani.com), stands for growth, youth and energy. while black stands for authority and power. (does it signifies, he want to rule with a iron fist)

The usability is very clean and the representation is well guided in Obama case. while the Advani site is full of clutters, posters and banners. home page is anything but HOME.

The authoritative colors in Obama is Grey and red. Grey is conservative and neutral. which targets the masses. The Red is passionate which is associated with energy, strength, power, determination and  leadership.

While in Advani the authoritative colors are Red and Blue. where blue is opposite of red. It is calmness and peaceful. fonts really are mismatched. No clear thought went into the design.

There is no clear usabilty for different audience in Advani site. In fact the site is design only for the casual users

No clear direction for the supporters/neutral people/party members. There is science to deal with supporters and volunteers. and ways to convince a neutral voter. while you can find it very clear on Obama site.

There is discussions on congress, their shortcomings but everything is so cluttered on Home page. Use of micro sites would have been much appreciated. There is lot of Views on the issues, which matter us a lot, but then there should also be a comparison ! congress views? We want to know why Advani stands better then congress?

In a nutshell the whole advani.in is mismanaged and gives a gloomy picture.

The site should incite, excite, bring passion into the youth, give them direction, advice them, meet them, talk to them and love them. It seem there is lot to learn and long way to go. Good luck Mr. Advani. Knock Knock.. where is Rahul.

Other related blog: lkadvani.in

lkadvani.in

Welcome Mr. Advani on online political campaigning. Online political campaigning is pretty young in India unlike in US politics, where it started in 90’s. Nevertheless it is never late. The power of internet lies in its user, in its community, in its intellectual, in its comparison, in its views/reviews, in its reach, in its rich information availability. Any activity in internet should take a full leverage of the internet.

Mr. Advani has a website, has online creative running havoc on the internet. Is the money well spent? Is the website giving the correct message? Are the key process areas covered?

Let’s start by asking; what are the online political campaign goals? The internet political campaign goals can be,

1.Marketing the candidate

2. Influencing voters

3. Gathering volunteers

4. Getting online funds

5. Lobbying

Let’s see how the campaign had fared in these areas.

Marketing the candidate:

This is done pretty good. They used Adwords a Lot. should also have used other marketing channels like agency and networks.

How do we influence voters? And how lkadvani.com had feared?

assesment parameters. click to inlarge

Gathering Volunteers:
Though the site has an option to gather the volunteers but I suppose these volunteers are working offline to gather the voters. In a sense Advani is trying to use online volunteers for offline gathering and in a way neglecting the online users. Online volunteers should work in gathering online voters and should lobby around to gather more support. Again this is neglected to effectively use the internet strength
Getting on line funds:
Looks like they already have a surplus offline funds, neglected again. Also neglected is the fact that there are lot of riches on internet. This can be exploited for gathering funds. Should learn from Mr. Obama
Lobbying:
Is the Dude on Facebook. Ever heard about Myspace, or maybe heard of Orkut. Come on dude, when you are already online, Why not some social networking site and forums.
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