Demand & Supply

Commodities are traded based on their base units. While we have commodities like Gold silver, pulses and lot more. We also have different centres where they are traded. Different vendors have different ways to do it. I am here not to discuss on the fluctuations they provide, or maybe the roller coaster experience we get from sensex or from all the major trading houses.

Ad units like 120X240, 120X600, ad links, text ads, ad inventory this is what I am interested at and this is what I will be pushing at you. Anything can be traded if there is a price attached to it, and a chain of demand-supply exists.

In OAN (online ad networks) what is demand and supply? Demand starts from the user and supplies are provided by the manufacturers, this is how we understand this. But in OAN we have Ad units as well as ad space/inventory which are traded. Or do we really trade Ad units? Don’t think so, while ads come with a budgeted campaign, the budget runs out and so the ads focus. Now the campaign is some amount of money advertiser need to spend to promote/sell his product. The money here is used to buy the space / inventory on the publisher web site.

Any trade has a base on currency, online networks trades on inventory prices. So the prices vary based on the demand of a particular kinda inventory also if the supply is abundant or niche. And the whole cycle revolves around the inventory or ad space on any website.