Retargeting

Lot and lot of hype is there on Retargeting on internet. I am trying to clear some of the myths, some of the confusion and ways to implement it.
what is targeting?
It is connecting the right user for the right product.
What is retargeting?
connecting the same user again for the same product or for the different product which might be of interest to the user.
How do we implement this?
Implementing it on internet is very easy, internet is about measurement, analysis and controlling.
Measurement, What need to be measured?
We measure the activities of the internet user.
How do we do this?
We measure it by the help of cookie. Cookie can tell us, where all the internet user has visited, clicked on which all ads. Once we know his interest, bang we can retarget him.
How do we analyze this data?
suppose the user clicks on Matrimonial ad, and then he go ahead and gather the info about the product. but he never purchased the product.
how do we analyze the data for retargeting?
we know his interest, and his willingness to buy a product. we can now retarget him for the same product again and again, till the time he don’t purchase it. Wow we have a sale now. and sale is what we wanted.
Here a little more we can add to this. since he has already purchased a matrimonial service, what more can we offer? can we offer him a loan. Yes we can, since he is getting married, he might need some finance. Lets offer him a personal loan.
and bingo, right on the bull’s eye.
Amazing, now this is where technology helps. we do this with the help of a pixel and a cookie, and some servers.
Who all can make use of retargeting?
Some of the good portals, where e-commerce, e-business is the prime source of revenue. like e-bay, Amazon, Rediff, Indiatimes shopping, comparison shopping and many more sites like these.
Adnetworks, Ad serving platforms like Right Media, Real Media, Double Click, Zedo.

IPTV and Indian Audience

A steal, Bharti Airtel has come with an IPTV. People already having a 999 / month broadband can use it for free. And what more, IPTV also brings along regional and customised ads. They were experimenting with the IPTV from past six months, putting it on trial on some of the societies in Gurgaon/NCR. The reception and usability is still to be checked.

Looking at the strategy level they have done a great job, first DTH and now IPTV. Most of the people will argue that Bharti will be competing with their own product. But this is not the case. DTH is a winner for 150 mn houses which are still not cabled, Where Door Darshan rules. Metro were never a primary market for the DTH, it is those villages and towns, where they have an eye. And IPTV will rule all the metros like Delhi, Mumbai, Bangalore, which were wired almost five years ago.

I still need to check up with Bharti, if they have started the behaviour targeting for the family. Yes the targeted ads will be based on family behaviour not on individual behaviour. Imagine on afternoons if the housewife is watching “Saas Bahu” serial, the ads all over would be from washing powder to sanitary napkins. And late in the evening you will have all the car ads drooling over, when the house master is watching the sports channel.

IPTV, also brings a lot of opportunities to techies, digital media in India. There will be now media plans and spending by big advertisers, based on the targeting audiences. If IPTV rules the market, then we can have more accurate data on TRP. Which serial is really doing well, rather then extrapolated data.

Google a Fraudster?

Google is a search!! Google is a search!! and Google has a brilliant algorithm for search. but Google should keep the algo with themselves. please don’t share. you (Google) started leaking your algo. and see what we get. all my search results are the products coming out of “SEO” services. why don’t you understand that, i need a raw result. a raw content. Not a content written by a seo. or modified by seo.

I was searching for a “company registration process india” and this is what i get. If we notice carefully, most of the sites are the work of SEO.officially what should i get? i should be getting the official data from the ministry or the government. the real data, direct from the source. not any other content, which is modified or tuned for the purpose of the Google search. and above all how do we authenticate the data. most of the resulted sites, dont even have a exhaustive data.

What will we do after that. we are still confused. either we keep clicking on the result pages again and again to get, what we really want. or change the query again and again. but no we might not be doing this all the time, there is another option now.

google being very kind, came up with innovative way to engage the user.

we look at the right side of the page. and whoola we find something similer, for what we are looking. we found a classified. we talk to those people and get things straight.

Now lets see what google is upto.

• They are leaking out thier algo to so called “SEO” community
• They don’t want real raw data to come in top 10 pages.
• They don’t want user to find the data they are looking for.
• They want faked, unaccounted, unverified, lousy data to come on their top pages
• and above all they want user to click on the right side of the page. the advertisements.

They are just manipulating us. why dont you(google) understand that, we love search engines. but we also hate schemy people. we hate being manipulated. why cant google be discrete in their algo’s. why do i find “registeryourcompany.com” as my first result when i search for “company registration india”.

their have been long talks for sematic search and better searches. but where are the results. please don’t change from a search engine to “classified search engine”.

I have been searching a lot on google. and i just dont like the results on my left page. right page do entice me. they are more query directed. what we see on google search results are mostly the outcomes of some “seo” work. truth is website is real when it is raw. when we engage a seo, it disrupts the real content and the real website. they are deliberately telling the way their search engine work, to promote more and more SEO’s. Google is trying hard to increase it’s revenue on right page, by showing degraded results on left page (SEO done Sites). so they increase their profit. guys its time we come out of this fraudster matrix. and make google more accountable.

Privacy Concern on Google!!!

Basanti was checking her mails, and suddenly got surprised and shocked. She felt like being trapped by Google services. She felt like Google is trying too hard, and accessing her personal info. Will the new found insight help her in understanding the Google services better? Read on to know her finding.

Basanti: Oh My God!! Thousand of blistering barnacles. What is this gmail guys up to.

Basanti: Are they using my Password to target me with the relevant ads. My password is “Morningstar” and the targeted ad is also from Morningstar.

Is Google scrapping through my personal info, and that too my password? If this is true then this is real scary. How do they target ads?

But wait, I was also reading a finance mail, and the ad also targets a finance site. So for sure they are doing contextual targeting. But why they were serving an ad to me, I live in Delhi and the ad was from U.S.?

I think there is something fishy about this. Either they are only using Contextual targeting and not using Geo targeting. But I could see some local finance ads down the page. This is confusing and getting tricky now.

1. Either they are using my personal info and contextual info to target ads, if they are using my personal info, are they scrapping through my passwords? (this is scary)

2. Or they are using only contextual info.

3. Or they using contextual with geo info.

The targeting never served my purpose (Ad from different country), wasted the advertiser’s money, scared me enough to write a scary blog, thrown open their useless targeting algorithm. Hey guys I think I am making thing a pretty complex, the Google algo seems to be very simple. They display ads that pay them more and neglect everything else. Or help me out with this? And don’t try to hack my account, I have changed my password.

Demand & Supply

Commodities are traded based on their base units. While we have commodities like Gold silver, pulses and lot more. We also have different centres where they are traded. Different vendors have different ways to do it. I am here not to discuss on the fluctuations they provide, or maybe the roller coaster experience we get from sensex or from all the major trading houses.

Ad units like 120X240, 120X600, ad links, text ads, ad inventory this is what I am interested at and this is what I will be pushing at you. Anything can be traded if there is a price attached to it, and a chain of demand-supply exists.

In OAN (online ad networks) what is demand and supply? Demand starts from the user and supplies are provided by the manufacturers, this is how we understand this. But in OAN we have Ad units as well as ad space/inventory which are traded. Or do we really trade Ad units? Don’t think so, while ads come with a budgeted campaign, the budget runs out and so the ads focus. Now the campaign is some amount of money advertiser need to spend to promote/sell his product. The money here is used to buy the space / inventory on the publisher web site.

Any trade has a base on currency, online networks trades on inventory prices. So the prices vary based on the demand of a particular kinda inventory also if the supply is abundant or niche. And the whole cycle revolves around the inventory or ad space on any website.